The Internet has grown to become one of the most important sources for information and entertainment, and is now accessible in a variety of ways – many mobile phones, televisions and games consoles are now fully equipped to connect to the Internet – so that it has become a fixture in most people’s lives.

As the Internet increases in popularity, the importance of a successfully established and managed website is immediately apparent: it functions as an excellent marketing tool for your business in addition to opening up your company for ecommerce opportunities. Whether the site is business related or personal, the design of a website is often the first contact that a visitor, customer, client or business colleague may have with you, and it is essential to make a positive impact. This shift in perception means that web design and the underlying technologies of a site (e.g. the content management system, ecommerce management) must be considered a priority for any business.

It’s estimated that a staggering 7 million new web pages are created every day, on average. The key to standing out from the crowd is through advertising and marketing a website effectively to generate a significant amount of traffic from potential customers. Whilst it may seem overcrowded or even impossible at first to get a site noticed, in fact most websites are not optimised for search engines or have targeted marketing and advertising initiatives. A site that has been promoted effectively will rise to the top of search rankings resulting in much higher traffic, which is vital for any website and is the most important aspect in creating a successful and profitable web presence.